UNITED FOR HARMONY:
NATUZZI ITALIA CELEBRATES HARMONY AT THE FUORISALONE IN MILAN
The Natuzzi Italia event among the most appreciated of the Milan Design Week
Natuzzi Italia celebrates the foundation of the Harmony Club with “United for Harmony”, the Cocktail party held for harmony and beauty lovers. The event, hosted in the Natuzzi Italia flagship store in via Durini in Milan, was a full immersion in the world of Natuzzi Italia and in Puglia, homeland and inspiring muse of the brand.
The music, with Tristano and Derrick May’s live perfomances, and the smell and flavor of Puglia, with the exclusive food experience by the luxury resort Borgo Egnazia and the collaboration with Belvedere Vodka, liven up the evening dedicated to old and new members of the Harmony Club. The new models in the Natuzzi Italia 2018 collection, introduced at the Salone del Mobile, welcomed guests within the two floors store in Milan.
The courtyard of the historical Palazzo Caproni was the perfect backdrop for a dialogue between technology and history never seen before. The Natuzzi Italia’s vision of harmony was projected on the walls of the courtyard using the 3D mapping technology - an open-air show that accompanied the artists’ performances.
“United for Harmony” marks the beginning of a new project launched on the occasion of the Salone del Mobile: the foundation of the Harmony Club. A movement that brings together those who believe in Beauty, in joie de vivre, in respect for others and the environment. The ideal place for sharing experiences and opportunities. A wave of harmony that will continue over the following months with the official launch of the Harmony Club in the world's biggest design capitals and the subsequent kick-off of the affiliation programme.